We all do it. Unless you read every book on the shelf in order from left to right, you can’t not do it.I’m talking about judging a book by its cover. And more than just its cover; this includes every first impression you get from a book. As creators, we walk a tightrope between packaging our work in ways that seem to work and being different enough to stand out. So whether we chase trends or eschew them, we’re probably doing so in hopes of catching readers’ attention and holding it in the face of unimaginable competition. But enough with the market trends and pressure from your agent (if you’ve…